How We Create and Share Our Content
Proper Placement Studio exists to make professional, real-world art handling knowledge accessible through video. Everything we publish is guided by a simple principle: share information that is genuinely useful, tested, and grounded in long-term experience—before anything else.
Our process is designed to keep the content clear, credible, and approachable, while remaining sustainable as a long-term educational platform.
Experience First
All content produced by Proper Placement Studio is informed by over 26 years of experience working across the art world, including galleries, collections, installations, and handling environments.
Our videos focus on knowledge that has been proven through repeated real-world use—what works, what doesn’t, and why. We avoid speculation, shortcuts, and trends that aren’t backed by practice.
Why Video
Art handling and placement are physical, spatial, and material processes. Video allows us to demonstrate techniques, tools, and decision-making clearly and honestly, without abstraction.
All videos are filmed and produced by Proper Placement Studio, with James Geisen serving as the on-camera educator. The tone is casual and approachable, but the information is precise, intentional, and professionally grounded.
What We Publish
Our content covers a wide range of practical topics, including:
- Handling tips and techniques
- Installation and placement best practices
- Tools, materials, and hardware
- Common mistakes and how to avoid them
- Workflow insights from galleries, studios, and collections
- Deeper context and reasoning behind professional standards
The goal is not to overwhelm, but to steadily build understanding through clear, focused explanations.
Our Approach to Partnerships
Proper Placement Studio prioritizes the value of the information we share. Sponsorships and collaborations are approached carefully, with the goal of supporting the platform without compromising its integrity.
We work only with brands, tools, and collaborators that align with professional art handling standards. Sponsored content is integrated transparently and only when it adds real value to the educational material.
Monetization allows the platform to grow and remain sustainable—but it never dictates what information is shared or how it is presented.
A Shared Practice, Not a Pitch
Proper Placement Studio is built for people who care about doing things well: artists, designers, gallerists, handlers, collectors, and anyone responsible for the care and placement of artwork.
We aim to foster a sense of shared practice—where viewers, collaborators, and sponsors feel like they are participating in a community rooted in respect for the work, the objects, and the people involved.
Why We Do This
The art world depends on knowledge that is often passed informally, inconsistently, or behind closed doors. Proper Placement Studio exists to make that knowledge visible, practical, and freely available through well-produced video education.
Our success depends on being genuinely useful. Everything else follows from that.
Interested in Collaborating?
If you’re a brand, designer, or organization aligned with professional art handling practices and interested in supporting educational content, we’re happy to start a conversation.